Lead generation is a sales process for stimulating and capturing interest in a product or service you offer with an objective of generating a strong sales pipeline.
In lead generation process the first step is to move the prospect through the buying process and to do this you need to have the contact information.
Once you have contact information, you can take the lead through the various buying stages, for instance, from awareness to interest , for consideration, and finally, conversion.
A good lead generation platform just should not help you generate good leads but also should increase your brand awareness , help you build relationships and ultimately close deals.
Remember sending/ blasting email campaigns or running on various media dies not help you to grow your leads or convert them to customers, you need a to follow few simple steps :
Lead scoring is a way to qualify leads quantitatively. Using this technique, leads are assigned a numerical value to determine where they fall on the scale from “Suspect” to “Prospect “ to “Customer”.
The higher the value, more the “Lead Qualified” and the easier to be converted as a “Customer”.
LeadSeva offers you a suite of products that you can use to generate quick leads in order to grow more qualified sales pipeline and increase revenues. With LeadSeva you can enrich data, find email, extract local business contacts, email scraping, cold email automation, lead scoring, CRM and more.